#179: Bundling and Productizing as an Antidote to Commoditization

It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray. All these factors have combined to create a situation where many clients want content NOW... and they want it cheap! Does that mean that we all need to start looking for a new way to make a living? Not at all! In this week’s podcast, I address one element of the solution: bundling and productizing your service offerings.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.