#181: Following Up with Prospects — a Different Way to Think About the Process

Following up with prospects is the activity writers dread the most — topped only by prospecting.  It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.   And then we start crafting crazy stories in our head.   We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak with us again!”  But the vast majority of time, this isn’t what’s going on with prospects at all.  I spent years in corporate sales and following up with prospects was a big part of my job.   It wasn’t easy, and I never particularly enjoyed it.   So I understand why you don’t like it much either.  I never completely perfected the art of following up in those years. But I do have some ideas that will make the whole process a lot easier. 

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.