#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez
My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing.In this episode, Alana shares her insights on community college branding and marketing, discussing common branding blunders and strategies for effective brand perception.Key Takeaways:The importance of aligning brand perception with mission and valuesThree common branding blunders: brand dilution, brand undervaluation, and brand exaggerationThe value of conducting perception surveys to understand brand alignmentThe need for authenticity and honesty in marketing to Gen Z and Gen AlphaTopics Discussed:Alana's background and experience with community collegesThe Community College Promise FrameworkThe brand pyramid concept for effective brandingChallenges in community college marketing compared to four-year universitiesExamples of successful community college brandingResources mentioned:“How to Fix Branding Blunders: Perception's Effect on Community College Success” - https://www.linkedin.com/pulse/how-fix-branding-blunders-perceptions-effect-college-success-alana-hp87c/?trackingId=M%2F2SX8PVQDuLEdKrX0KnFQ%3D%3DConnect With Alana:Website: https://mltsucceed.comLinkedIn: https://www.linkedin.com/in/alanavillemez/Connect With John:LinkedIn: https://www.linkedin.com/in/johnazoniWebsite: https://unveild.tvNewsletter: https://unveild.tv/newsletter