#116 Making design decisions w/Tommy Geoco
Anfi and Tommy delve into the value of specialization vs. generalization, managing tool overload, and strategies for intentional, high-quality design decisions within large companies. This episode was recorded in partnership with Wix Studio. Episode Links: Tommy's website Tommy's UX Decisions online course UXtools survey and past reports Episode Timestamps: 0:31 — Episode start 1:51 — Wix Studio partnership 3:31 — Tommy shares his journey as a designer 12:26 — Tommy discusses his unique strengths as a creator and designer 15:07 — Tommy shares his market insights and emphasizes the importance of experimenting with tools 22:47 — Which approach holds more value in today’s market: being a specialist or a generalist? 26:56 — How can designers navigate complex layers of approval and buy-ins when shipping products in large companies? 32:31 — Tool Overload in the Market: Is there potential for an all-in-one tool to emerge as the market leader? 36:42 — Course Announcement: Insights into design thinking, just-in-time learning, and more 39:30 — Craft vs. Intentionality: Balancing exceptional UX as a "north star" with intentional, well-justified design decisions 46:34 — Shifting Company Culture: How to move from quick fixes to a focus on high-quality design 52:19 — Key tips and takeaways for better decision-making in design 56:56 — Tommy’s approach to refining and iterating on his designs Check out these links: Ioana's AI Goodies Newsletter Join Anfi’s Job Search community. The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey. Enroll in Ioana's AI course "**AI-Powered UX Design: How to Elevate Your UX Career"** on Interaction Design Foundation with a 25% discount. ❓Next topic ideas: Submit your questions or feedback anonymously here Links: 🎓 Into UX design online course by Anfisa 🎓 Domestika course Create a Learning Strategy by Ioana 🧡 Want to support us? Sign up here to get access to exclusive locked episodes for $0.99/mo Follow us on Instagram to stay tuned for the next episodes. 🗂 Our instagram 👩💻 Anfisa’s instagram 👩🏻💻 Ioana’s instagram