How an experiment to reduce dependency on OTAs drove direct bookings portfolio-wide | with Sunish Sadasivan

This week on the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, explore the unconventional decision to reduce their reliance on OTAs for a period of time. Sadasivan explains the shocking results and how hoteliers can implement aggressive strategies like this one to secure more direct bookings and connect with their guests.  Links:Learn more about Chroma Hospitality: https://www.chromahospitality.com/LinkedIn: https://www.linkedin.com/company/chromahospitality/Karen Stephens: https://www.linkedin.com/in/karenstephensrevinate/Podcast Page: https://www.revinate.com/podcast/Youtube: https://www.youtube.com/c/RevinateHotel Moment is presented by RevinateProduced, edited, and published by Make More Media

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Welcome to the Hotel Moment Podcast, presented by Revinate, where we discuss how hotel technology shapes every moment of hoteliers’ experiences. Join us as we explore cutting-edge technology that is transforming the hospitality industry and hear from experts and visionaries who are shaping the future of the guest experience. The Hotel Moment podcast features insights and interviews with top players in the hospitality industry across North America, Europe, and Asia Pacific. Once a week, we speak with hospitality professionals who have a real sense of what it’s like to work in this industry and what the direction of travel and consumer trends mean for the world right now. Technology is changing the hotel industry faster than we know. Tune in to the show to discover more about how the latest developments in AI and other technologies are shaping hospitality, and enjoy hearing from our community of hoteliers.