No missed opportunities — prioritizing a data collection practice for every property | with Aaron Miller
In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Aaron Miller, VP of CRM, Digital at Highgate, explain why data collection isn’t something you can just pay attention to “sometimes.” Miller emphasizes that every property is a chance for hoteliers to see what data touchpoints provide the most value and which touchpoints could improve. Listen in to find out more about the work Highgate is doing to manage first-party data across their portfolio and how they are learning from vendor management and data collection to maximize revenue.