Transforming the hotel guest experience with personalization and predictive analytics | with Dana Cariss
In this episode of Hotel Moment, Karen Stephens sits down with Dana Cariss, Senior Vice President of Revenue Strategy at CoralTree Hospitality. Dana shares insights on how his team has consolidated guest data across systems to understand spending patterns and personalize communications. From analyzing where guests spend resort credits to creating seven layers of segmentation, Dana reveals how CoralTree is using data to drive revenue while enhancing guest satisfaction across their diverse portfolio of luxury hotels and vacation rentals.