Measuring reading for smart marketing – with Andrew Rhomberg

Arthur speaks to Andrew Rhomberg, the founder of Jellybooks, about how publishers use smart ebooks to measure what readers think of a new publication, and to figure out whether it could be a bestseller.

Om Podcasten

A podcast about the art and science of making books. Arthur Attwell speaks to book-making leaders about design, production, marketing, distribution, and technology. These are conversations for book lovers and publishing decision makers, whether you’re crafting books at a big company or a boutique publisher.