The Q&A episode

A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.

On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked:

  • How do you manage clients wanting to wordsmith your brand strategy work?
  • What guidance should you give clients to help them implement your recommended brand strategy?
  • How do you maintain brand consistency when people at your company won't use design templates?
  • What is the current state of AI in naming?
  • How can you attract new clients if you can't show your work online due to an NDA?
  • Can you walk through the book publishing process?

Here are links to a few things mentioned during the episode:

Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.

Om Podcasten

On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.