The Seven Elements of Business Development for Professional Services

In this second in a series of interviews, Andi Baldwin of Profitable Ideas Exchange interviews "How Clients Buy" co-authors, Tom McMakin and Doug Fletcher, about the framework they call, "The Seven Elements" of business development for professional services.

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If you are a consultant or professional services provider, you are the "product." Your success depends on developing new business. You're expert in doing the work, but you probably don't have much training in how to develop business from new and existing clients. The conversations in this series provide real, practical advice to help you bring in more business.