Why We Wrote “How Clients Buy”

In this first of a series of interviews, Andi Baldwin of Profitable Ideas Exchange asked "How Clients Buy" co-authors Tom McMakin and Doug Fletcher to explain the premise of the book and why they were compelled to write it.

Om Podcasten

If you are a consultant or professional services provider, you are the "product." Your success depends on developing new business. You're expert in doing the work, but you probably don't have much training in how to develop business from new and existing clients. The conversations in this series provide real, practical advice to help you bring in more business.