Fohr CEO, James Nord Talks Building The World's First Influencer Marketing Company
In the last few years, the world has witnessed the advertising industry adapt to an ultra modern way of reaching consumers through influencer marketing. This relatively new medium where content creators on social media can partner with brands for the purpose of maintaining brand perception, potential sales and social relevance, has served as a catalyst for professionalizing new industries. At the forefront of the movement is James Nord who co-founded the world's first influencer marketing/tech company, Fohr. Following a recent New York Times article about the company's newly launched ambassador program, AMP, James touches on industry realities, what it's like handling million dollar budgets and the realities of building a pacesetting company through successes and controversy.