A Winning YouTube Process for Building Trust & Getting Clients with Nicole Osborne

YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years.Top Takeaways:Don’t compare yourself to the big names today. Pick a content creator, look at their first video, and then understand it’s a process that takes time.Content creation is experimentation. Try different topics, recording processes, and approaches. See what works and what resonates with your potential audience.You need to make time to make content. Treat it as a client project and put time on your calendar to work on it.Show Notes:Nicole OsborneWhy You Need to Publish Content to Have an Expertise with Rochelle MoultonWorking Through Different YouTube Strategies with Alastair McDermottLeveraging YouTube to Build Trust and get Leads with Jessica FreemanGoWP Facebook GroupNicole’s Agency Growth Secrets eBookHow to Get Guest Spots on PodcastsLive Stream KitCreator CrewSponsored by: Nexcess | Ahrefs | TextExpander ★ Support this podcast ★

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You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.