Automating to Save Time and Money: My Automation Toolkit


In August 2018 I was challenged to automate more. Now, nearly 2 years later, I’ve removed myself from core processes because of it. I’m saving lots of time, which allows me to focus on the important parts of my business. While I’m always looking to improve, I’m happy with what I’ve implemented so far.



In this solo episode, I’m going to tell you about how you can start automating, how I automate, and some of my favorite tools.







Show Notes



* Casabona.org Automation Series* YouTube Channel* Zapier* IFTTT* TextExpander* Siri Shortcuts* Hazel* Automators Podcast* MacStories* Siri Shortcuts Field Guide
Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link.
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Transcript
Automating to Save Time and Money: My Automation Toolkit
Joe: Automation is like an employee I pay a pittance to. For a very low monthly fee, it saves me hours of work I’d need to spend performing tasks I personally don’t need to do.
See, the goal of your business should be to focus on that tasks that only you can do, and outsource the rest (though I guess the big goal for some is to make it so you don’t actually need to do anything except manage). A great way to start on this journey is through automation. In this solo episode, I’m going to tell you about how you can start automating, how I automate, and some of my favorite tools, but first I want to tell you about our first sponsors, ahrefs.
Sponsor: ahrefs
Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem: it gives you the tools you need to rank your website in Google and get tons of search traffic.

As someone who struggles with what kind of content to create, Ahrefs has been instrumental in increasing traffic to my site. Over the holidays, I had the best quarter for affiliate income because it showed me my most popular pages and topics. I was able to optimize and update accordingly. Ahrefs makes competitive analysis easy: their tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies.

Now, I’m not getting significant search traffic, so I use Ahrefs’ tools to help to find topics worth creating pages or content on. I can easily see estimated search volumes and gauge traffic potential with their Keywords Explorer tool. It’s been a fantastic addition to my toolkit.
If you want to gain a following, or just improve traffic to your website,

Om Podcasten

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.