How I Built It

Building Better Marketing Automation through WordPress with Adrian Tobey

av How I Built It | Publicerades 9/10/2019

Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg – something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!)

* Adrian Tobey
* Groundhogg
* Infusionsoft
* Formlift WordPress plugin
* WooCommerce Subscriptions
* Easy Digital Downloads
* Elementor

Sponsored by:

Cloudways: Use HIBI20 for a $20 Credit!
Ahoy!: Use code HOWIBUILTIT for 20% off!
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Adrian Tobey: Development only started in August of 2018. I built it myself in two months, and then we brought on our first employee, and then him and I rebuilt it again for our 1.0 launch.
Joe Casabona: Adrian Tobey is a young, energetic entrepreneur who builds a pretty cool WordPress plugin with Groundhogg. On top of creating the plugin, we talk quite a bit about college and higher education. We run the gamut, we cover a lot of stuff here from development to higher ed and learning, and dropping out of school. I think it’s a very interesting conversation in general. He talks fast and offers some great advice, so be sure to pay close attention or maybe slow this episode down a little bit so you can get all of it. We’ll get into that in a minute. But first, a word from our sponsors.
Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I Built It. You can get an exclusive 20% discount on any plan. Visit and use the code HOWIBUILTIT at checkout. Use those today and increase your engagement in sales on your WordPress site. Thanks to Ahoy! for their support of this show.
Joe: Hey everybody, and welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is Adrian Tobey, the CEO of Groundhogg Inc. Adrian, how are you today?
Adrian: I’m doing great, Joe. First of all, thank you so much for having me. I’ve listened your show before, and it’s great to be on. It’s great what you do sharing with the world how we built it, and I’m so excited. Why don’t you lead the way?
Joe: Awesome.

Om Podcasten

On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.