Patrick Campbell was curious about how people price products, and how pricing affects conversion – so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His insights into how to price are fantastic.
* Patrick Campbell | Twitter
* ProfitWell | ProfitWell Report
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Intro: Hey, everybody. Welcome to episode 126 of How I Built It. Today my guest is ProfitWell co-founder and CEO Patrick Campbell. ProfitWell, formerly Price Intelligently, has worked with all sorts of companies, including big commerce WPEngine and MasterClass, and they focus on doing things figuring out the best pricing for subscriptions. As a matter of fact, Patrick talks about how he became obsessed with subscription growth. He wanted to figure it out and share that information with people, so we talk about how he built ProfitWell, and we also talked about what he’s learned as far as pricing goes. I enjoyed this interview because it’s something that I always wrestle with, I’m sure a lot of you out there also wrestle with it. So sit back, relax, and enjoy this conversation with Patrick Campbell of ProfitWell after a word from our sponsors.
Break: This episode is brought to you by Plesk. Do you spend too much time doing server admin work, and not enough time building websites? Plesk helps you manage servers, websites, and customers in one dashboard. Helping you do those tasks up to 10 times faster than manually coding everything. Let me tell you, I recently checked out their new and improved WordPress Toolkit, and I was super impressed by how easy it was to Spin Up new WordPress sites, clone sites, and even manage multiple updates to themes and plugins. With the click of one button, I was able to update all of my WordPress sites. I was incredibly impressed by how great their WordPress Toolkit is. You can learn more and try Plesk for free today at Plesk.com/build. This episode is also sponsored by our friends at Castos. Castos is a podcast hosting platform built specifically for WordPress. They’re a Seriously Simple Podcasting plugin that lets you manage all of your episodes and podcast RSS feeds from your WordPress site, but have your files hosted on a dedicated media hosting platform. If you use WordPress, this is by far the easiest platform that I have used for podcasting. I also really love how the castoffs team takes a common sense approach to their pricing. You can create as many episodes and podcasts as you want and you don’t have to worry about how much storage you’re using or bandwidth restrictions. If you’re like me and you already have a ton of episodes from an old host, they’ve got you covered.
On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.