Repurposing Your Content with Jaclyn Schiff

Jaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She’s a master of making the most of your content. We talk all about repurposing – something I could do a little better – as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here!

Show Notes

* Jaclyn Schiff
* PodReacher
* Podcast Movement
* Alex McClafferty & Productize.co
* The GMail Genius
* The Hustle
* Temi.com
* Productized Startups
* Turning the Tables: Joe Casabona & How I Built It
* Overcast
* Podcasting is the new Blogging

Sponsored by:

Gusto: Sign up and get a FREE 3 month trial!
Ahoy!: Use code HOWIBUILTIT for 20% off!
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.


View on separate page
Transcript
Jacci Schiff: Honestly, it’s still something I’m very much working on. It keeps changing until we find the right fit, but it’s just a much more efficient way to work. Having worked as a freelancer as well, I think you experience firsthand that it’s so helpful when you have a process that you’re able to talk a client through.
Joe Casabona: Jacci Schiff made her way onto the show because she’s authentic. She reached out, recommending another guest in a very real way. She didn’t just say, “Hi ‘Name,” I love ‘Show name.’ You should have this guest on.” We talked about the episodes that she liked and the takeaways she had from the show, which means I could tell she listened to the show, and therefore she probably did know a good guest. Throughout our conversation, we decided that she would also be a good guest, she’s a master of making the most of your content. We talk all about repurposing, something I could do a little bit better, as well as that cold outreach that she’s also really good at. We further talk about productizing services, which is something I’m doing at the moment. As much as this interview in this episode is going to be great for everybody who listens, this is an episode that I got so much out of, and I hope you do too. But before we get to that, let’s hear a word from our sponsors.
Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooC...

Om Podcasten

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.