The RIGHT Way to Run Ads and Build Funnels with Jason How

Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How knows a thing or two about ads, start with this: don't start with Ads. Jason gives us a couple of important aspects of running ads you think to think about before actually running the ads - like how to get your offer to a place that will compel people to actually click on ads.Top TakeawaysBEFORE you run any ads, you need to get your offer right. Figure our whom you serve and do the research to make sure your offer is a good one. The messaging will be completely based on the offer. Get people into your funnel with a clear CTA, and have a good confirmation page.Show Notes:Jason HowJason on LinkedinJason on FacebookJason on TwitterAgency J on LinkedinZipMessageS.I.N. Offer by Todd BrownHyrosCreator CrewSponsored by: Nexcess | TextExpander ★ Support this podcast ★

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You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.