That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that.
* Josh Gorofalo
* Sway Copy
* Branding and Positioning for Store Builders
* Checklist Manifesto
* Dealing with Problem Clients
* Tom’s Planner
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Josh Gorofolo: A lot will say that a specific type of person is their customer, but then when I take a look at their website and their emails and their strategy and their customer base, you would see that they’re pretending that everybody is their customer. They’re afraid to close a door on any one segment of what they were building, but they can’t say “No” to the money. They don’t realize, though, by not choosing they’re saying “No” to a lot more money. It’s just it’s hard to see it that way.
Joe Casabona: That was Josh Gorofolo, and let me tell you, I loved this conversation. He’s a marketer and researcher, and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for your website because you want to solve your customer’s problems. There’s a few ways Josh talks about to help us communicate that. I don’t want to spoil too much, but I’ll say that if you make a product and you are not targeting the right person or your copy doesn’t communicate the kind of person you’re targeting, then you are leaving money on the table. With that, I’ll let Josh get into the rest of it. But first, a word from our sponsors.
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