John Kilcullen - The Rise of FOR DUMMIES and The Future of Publishing – Insights from the Creator of an Iconic Brand

John Kilcullen, the creator of the For Dummies brand and former chairman and CEO of IDG Books, shares his journey in building one of the world’s most iconic publishing series. In this episode, John delves into the rise of For Dummies, his experience leading other renowned brands like Frommer's Travel and Cliff’s Notes, and his time as president and publisher of Billboard Magazine and The Hollywood Reporter. A sought-after lecturer on entrepreneurship and innovation at institutions like Stan...

Om Podcasten

Welcome to 'How I Built My Small Business,' where we explore real-life entrepreneurship and the pursuit of a balanced, meaningful life. We listen to the stories behind the creation and growth of businesses, the wins and mistakes, and unique perspectives that’ll benefit anyone striving to lead, learn, or improve.This podcast is a creative outlet and a platform to share knowledge learned through experience.My guests open up about the raw, heartwarming details of their journeys, offering expertise, simplifying business know-how, and imparting life wisdom—all through the power of storytelling.By listening to these interviews and stories, my hope is that you find even one little takeaway that sparks or inspires your path.The line-up is diverse in niche, experience and perspective - and so, so fun. I also make an effort to have a 50/50 split of women and men guests.The connecting piece is that every one of my guests has started their own business at some point in their journey.Thank you for listening. Let’s learn!My Website: https://www.annemcginty.com/LinkedIn: https://www.linkedin.com/in/annemcginty/Behind-The-Scenes: https://www.instagram.com/annemcgintyhost