SoulCycle: Julie Rice & Elizabeth Cutler (2019)
Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada. How I Built This Summit - information and tickets at: http://summit.npr.org See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.