Spikeball: Chris Ruder

When Chris Ruder set out to revive a ball-and-net game from his childhood, he was pretty sure he would fail. He wasn’t really into sports and had never run a business. But after 15 years, Spikeball has grown into a thriving brand with a global following. Spikeball is a two-on-two game where players hit a rubber ball onto a circular net. Invented in 1989, it never took off. But in 2003, when childhood friends dusted off a duct-taped set, Chris began daydreaming about bringing it back to life. For a few years, it was just a crazy idea, until Chris dug deeper and discovered it was never patented. Chris ran the business by himself for six years and discovered Spikeball was taking off with PE teachers and Christian youth groups. When he was offered a deal on Shark Tank, he turned it down because he didn’t want Spikeball to be marketed as a toy, and instead focused on growing it as a competitive sport. Now, the game is popular around the world and its international governing body has Olympic ambitions.  This episode was produced by Chris Maccini, with music by Ramtin Arablouei. Edited by Neva Grant, with research help from Chris Maccini. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting https://wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.