The Tetris Company: Henk Rogers

Tetris is one of the most popular video games of all time, and Henk Rogers helped make it happen. He first discovered the game at a convention in 1988, and immediately saw how elegant and addictive it was. As a software developer based in Japan, Henk set out to obtain selected publishing rights, but waded into a tangle of red tape that stretched from Japan to the U.S. to the Soviet Union. He eventually ventured behind the Iron Curtain to bluster his way into the obscure government office that managed Tetris. While in Moscow, Henk also met the game’s inventor, Alexey Pajitnov, and the two of them hit it off. After much legal wrangling across many time zones, Henk and Alexey won the worldwide rights to the game; and today, Tetris has sold over 500 million copies. This episode was produced by Sam Paulson, with music by Ramtin Arablouei and Sam Paulson. Edited by Neva Grant, with research help from Katherine Sypher. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting https://wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.