Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Mar...

Om Podcasten

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).