Ep. 27: Andy Culligan CMO, How to generate 15,000 webinar for <£1,000

This week's marketing leader is Andy Culligan, the CMO of LeadFeeder. ‍ Andy joined LeadFeeder in 2020 and took on the task of creating fresh pipeline and growing revenue through marketing. ‍ In this podcast, he tells the story of cutting the marketing campaign budget to a third (by reducing paid and agency fees) but still getting the same volume of leads. ‍ We learn how Andy and his team put on multiple webinars over the year that more than 15,000 people attended. ‍ Interweaved with the story of webinar success we learn: ‍ Andy's secret to success (i.e. scaling Exponia from $4m ARR to $16m ARR) Why SDRs under marketing works can be vital to growth Why you need to make sure leads actually trickle down to a sale. Matching lead gen to revenue outcomes. How to design content around your what's keeping your customers up at night How to get 1,000s of webinar attendees even if you don't have a big email list How to score your leads to only push the best ones to your sales development team Why you must immediately follow up on demo requests Advice on whether an 'eBook download' should be called immediately, nurtured or just wait for them to have higher intent How to get from SEO to a lead Why actionable content is king (or queen) Why you shouldn't overcomplicate things (which marketers so often do) ‍ Next week, I'll release a playbook. Subscribe on thefxck.com to get it.

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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.