Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)
Subscribe to the newsletter over at www.thefxck.com. This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round). We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive. Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.