Ep.3: You're doing marketing and sales wrong, here's how to do it right. The new inbound demand gen with Chris Walker
Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation.
Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.