Ep.4: How to build a brand: the four C's behind a compelling brand with Iona Ratcliffe, CMO at Ocean Bottle
This week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci.
We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a thread between them to create a compelling brand story.
We also talked about Ocean Bottles growth, how partnerships on the B2B side have been so valuable, and how they got their bottle in the hands of Ed Sheeran while at Glastonbury Festival.