Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]
eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board. We look at what those SEO implementations were and why they were pivotal to success. Think: GeoTags; Category page design; Content strategy; Backdoor link building. Watch extra videos, get concepts explained, and deep dive into this full strategy in the premium case study. -- Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.