How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints)
This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process. The challenge I handed Brendan was that I have 2 people on my team, a head of marketing and a content writer, and we are starting from scratch, with zero content. Brendan, where do we start? We covered: ⚡ The alternative to 6-12 SEO retainers and why it’s so effective. ⚡ A four-part framework for SEO success. Brendan uses this to scale his clients from $10m to $100m in revenue. ⚡ How SEOs can use the I AM framework to create content that wins in search. ⚡ Why your product offer is so important, and it’s much more than your software. ⚡ Why copywriter Eugene Schwartz is an important part of great SEO. ⚡ How to create a content plan (our role play and how to ask the RIGHT questions before getting started). ⚡ 5-step revenue-focused content framework for early-stage startups ⚡ Gated vs Ungated content, Brendan weighs in. Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 16 organic strategy guides and exclusive access to submit questions for upcoming guests to answer.