How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study]
It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. 🤯 How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further All without a drop in quality. Interesting. 🤔 This week, I talk to UserPilot’s Head of Marketing, Emilia Korczyńska to hear her story. It wasn't an easy journey. They made mistakes along the way. But from the flames of challenge, efficient operations were born. UserPilot is now capable of producing 29 long-form blog posts per hour. Per. F*ucking. Hour. In this week's write-up, I deep dive exactly how they use programmatic SEO to do this without losing quality, and explain how you can do the same. Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.