Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left, we were generating an average $200 million a year in revenue sourced from organic search."—Eli Schwartz He systemized his learnings at SurveyMonkey into an approach called Product-led SEO. A methodology used by companies like Canva, Coinbase, Language Drops, and more to drive explosive growth. — In this episode, we learn all about it: The SurveyMonkey Story - $200M in annual organic revenue - $1BN over 7 years he worked there [9:37] Inventing product-led SEO at SurveyMonkey [17:26] The REAL definition of product-led SEO [19:32 - 24:16] How product-led SEO drives revenue. The buyer journey [24:22-28:20] Predicting the end of Google’s dominance [31:48] Is Product-led SEO for you? [39:40] Common mistakes people make with Product-led SEO? [49:28] — Want to really understand this technique? I break down this strategy in full at thefxck.com: Premium case study: https://seo.thefxck.com/surveymonkey-seo-case-study/ Premium Library: Access our library of 25+ Premium SEO strategy guides for scaling your traffic FAST for £17. — Sponsors: Workello: workello.com/howthefck to get 10% off uSerp: userp.io for a great backlink-building agency