Ep.28. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growth
Watch on YouTube. Download the Playbook. Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com. In this episode, we cover: • Growing the Ahrefs blog to 1.5 million monthly visitors • Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels) • How to design content that drives sign-ups (and why you shouldn't waste your time on anything else) • How to rank #1 in Google (like Ahrefs does for everything) • What type of content Ahrefs writes and why it works so well • How to make 'you' focused content that also adds a lot of value • What are the limitations to this approach? • How do Ahrefs promote their content? How do they build backlinks? • What are the six ways content marketing at Ahrefs contributes to revenue growth? • Are backlinks really important? If so, why? Join the How the Fxck community to get instant access to this episode summarised into a PDF playbook. Download here. "You can be successful with a few simple fundamentals and by getting rid of non-essential stuff. Create a product that's genuinely useful to people. Forget growth hacks, make your product indispensable."