How Chelsea Bancroft Turned a Class Project into an International Travel Blog

Do you ever sit at work and think, “what if I just quit and traveled the world?” Usually, we let the thought pass away after a few minutes. Not for Chelsea Bancroft. Chelsea Bancroft, who is a travel blogger and Instagrammer based in Austin, TX worked at Oracle when she decided to quit and move to Australia and travel while being an Au Per for a family. While she left home to travel, she started a blog to share with friends and family. Although her blog was growing and she was living the international life that many dreams about, she missed home and wanted to get to a job. She moved back to Austin and started working as head of social media with a successful auto dealer in greater Austin, Roger Beasly Automotive, which has 5 locations. She has helped build their brand online for over three years while still running her own personal blog that has shifted to more local Austin content. Chelsea has worked with travel brands like W Hotels, Fairmont Hotels, and Westin Hotels and brands like Amazon, Outdoor Voices, Bumble, and ESPN. In this episode, we discuss Chelsea’s start to blogging and her international travels. We talk about her transition to living back in Austin and finding her new voice. We talk about what she has learned running social media for an automobile dealer. We also discuss how to keep your audience on your website instead of depending on social media platforms. The show notes and links to find Chelsea are here:  https://www.gattozzicollective.com/podcast-episodes/chelsea-bancroft This episode is sponsored by Gattozzi Collective --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

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Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!