How Shayda Torabi Became the Texas Cannabis Queen
Shayda Torabi is the Texas Cannabis Queen, which is not an easy title to carry in one of the most conservative states in the US. Shayda is the co-founder of RestartCBD, a blogger and Instagrammer for her personal brand, WithShayda, consults for other Cannabis Startups, and even recently started her own podcast, To Be Blunt. Before jumping into the Cannabis business in 2018, she thrived in tech as a manager in marketing for WP Engine. As she traveled for work, she started her food blog and Instagram, Dinewithshayda. As her following grew more and her interests went beyond just food, she rebranded to WithShayda. As she worked full time at WP Engine, she worked with major brands on her blog like Amazon Prime, Buzzfeed, Outdoor Voices, and more. In 2018 with her sister, Sydney Torabi, who we interviewed in episode 2, started RestartCBD. RestartCBD is Austin’s first hand-crafted CBD brand that is nationally recognized. In this episode, we discuss Shayda’s start to blogging and the marketing world. We talk about her transition to owning her own business. We talk about how her personal brand has helped build her business. We also talk about understanding people is key to building a business. Link to the show notes and transcript is here: https://www.gattozzicollective.com/podcast-episodes/shayda-torabi This show is sponsored by Gattozzi Collective --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message