How Shelby Sorrel Went from Corporate America to Instagram Blogger

Shelby Sorrel is an Instagram Blogger based in Austin, TX and has some of the best Instagram stories on the platform. Her vibrant photos of food, restaurants, and Austin, TX has helped her build a massive following online. She started her Instagram as a creative outlet from her corporate job. She left corporate and started working as a social media strategist for some of Austin’s top culinary and retail institutions. She has grown her own following to over 45,000 people on Instagram, and has worked with major brands like Starbucks, American Express, HEB, Panera Bread, Doordash, Lyft, and many more. We particularly like Shelby because she is a part of the Gattozzi Collective team and works on projects with us! In this episode, we talk about Shelby’s start to Instagram. We talk about how she built her audience while working in corporate America. We talk about how she has pushed through burnout. We also discuss how to stay authentic online and true to your audience. Show notes and transcription is here: https://www.gattozzicollective.com/podcast-episodes/shelby-sorrel Show Sponsored by Gattozzi Collective --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Om Podcasten

Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!