How Shruthi Parker Built a Brand around Travel, Family, and Faith

Shruthi Parker is a wife, mother, Christian, travel, and lifestyle blogger based here in Austin, TX. Shruthi lives up to her name @thehonestshruth, as she speaks openly about life. She is not afraid of calling out the injustices in the world or telling people about the struggles in her own life. She has gained a big following of over 130,000 followers on Instagram, and over 400,000 monthly views on Pinterest while working with big brands like Whole Foods and Clif Bar. In this episode, we cover Shruthi’s start to her blog. We talk about how she got her first few followers on her blog. We discuss how she has built her audience even as her content and subjects have grown and changed. We talk about how to stay consistent online while staying balanced in her family life. Transcription and Show Notes here: https://www.gattozzicollective.com/podcast-episodes/shruthi-parker This show is sponsored by Gattozzi Collective. --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

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Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!