How to Build a Dedicated Community with Rand Fishkin

Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success.

Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.

In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World

In this episode, we discuss:

  1. How Rand got into SEO
  2. How Rand built his blog
  3. How to find topics to create content about
  4. The similarities of building an audience for a service-based company vs. a software company
  5. How Rand has built a dedicated community around Moz

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Find the show notes here: https://www.gattozzicollective.com/podcast-episodes/rand-fishkin

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Om Podcasten

Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!