How to Build a Genuine Community Around You with Alex Hillman

Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall, one of the first coworking spaces in the US, in 2006. For reference, WeWork didn’t start until 2010. Indy Hall has become a staple in Philadelphia and has grown to hundreds of members. Alex teamed up with Amy Hoy to start Stacking the Bricks, which is a company that helps freelancers bootstrap and build effective businesses.

Most recently, Alex published a book, The Tiny MBA. This book is not your typical business book. Each page has one thought that is a small prompt to make your think about something bigger in your life and business. There are 100 ideas that will help you evaluate and execute on your built-in advantages in your business.

In this episode, we discuss:

  1. How Alex came to write The Tiny MBA
  2. How to find your audience
  3. The difference between good self-promotion and bad self-promotion
  4. How Alex started Indy Hall and built an in-person community

GIVEAWAY

We will be giving out one copy of The Tiny MBA to one person next episode! All you have to do is write a review on Apple Podcasts or your podcast listening app! You can use the discount code HOWTOSHOW for 20% off if you don't win.

 
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Show notes: https://www.gattozzicollective.com/podcast-episodes/alex-hillman


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Om Podcasten

Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!