How to Create a Prospect Brand with Ned Arick
Ned Arick, wants to redefine personal brand to prospect brand.
What’s the point of having a lot of people around you if they don’t convert to prospects? A true audience is one that will take action for your work not just be around it!
Ned Arick just became the Head of Sales at Canny, a software company that keeps track of customer feedback to make better product decisions. Ned also is the host of his own podcast, Bootstrapped Growth! At the time of the interview in mid-August, Ned was VP of Growth at Halos Systems, a healthcare analytics company.
Before his career in sales, Ned was set on becoming an athletic trainer in the sports world which takes a lot of years to make your way up the food chain. Luckily during an internship, while getting his master’s, he realized he didn’t want to pursue athletic training. Through some connections, Ned got his first sales job that he quickly excelled at! Ned has since worked with a few companies running sales teams and growing companies.
Ned has mastered creating great content on LinkedIn that leads to prospects and sales, and he has since coined the phrase, Prospect Brand. He helps teach salespeople online and through his podcast how to build a prospect brand and how to build an audience that will buy from them!
In this episode we discuss:
- Ned’s journey from science to sales
- How to create a mission for your content
- How education leads to sales
- The difference between personal brand and prospect Brand
The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/ned-arick
This show is sponsored by Gattozzi Collective
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