The gradual journey to your North Star | Brett Hannath | CMO, Intel 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Brett Hannath, CMO of Intel.  Brett and Ali discuss the complexities of aligning marketing efforts with sales and partner organizations, emphasizing the importance of integrated campaigns, effective content, and leveraging champions within the organization for successful execution.  Brett shares his excitement about advancements in AI and entertainment technologies, and reflects on the value of maintaining an openness to new ideas and opportunities throughout his career.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

Om Podcasten

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.