The importance of collaboration in marketing | Amy Heidersbach | CMO, DHI Group

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Amy Heidersbach, CMO at DHI Group.  Amy and Ali discuss the evolution of marketing as a discipline in recent decades, and the impact of digital transformation and the speed of decision-making in today's industry. She delves into her current role at DHI, highlighting the importance of understanding both B2C and B2B growth dynamics within a marketplace business.  Amy also emphasizes the importance of structure and collaboration in achieving marketing goals, while providing insights on fostering effective partnerships with agencies to ensure mutual success.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

Om Podcasten

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.