How To Research & Create Your Customer Avatar

In today's episode, Joseph and Parker discuss how to find your customer through market research. A customer avatar is essential for a hero video as you will want to establish who you are selling your product or service to well before production begins on a video advertisement. 

Om Podcasten

"How To Make A Video Go Viral" is a podcast where we interview business executives who have produced video campaigns that have transformed company sales. We discuss the steps they took to achieve this success with the goal of helping you do the same. We explore these video campaigns both from the creative process and the back end sales funnels used to turn views into sales. We begin each show with the disclaimer that making a video "go viral" shouldn't actually be your goal! Instead, we explore how to create repeatable sales conversion videos that are driven by paid ads to yield much higher returns on ad spend.