The Behavioral Science of Saving Water with Emily Kleeman from SmartWater Ep12
It’s easy to talk about saving water, but how do you *actually* get people to make real water reductions that you can measure? Environmentally friendly actions are known by psychologists as one of the most difficult things we try and get people to do. A new technology company called WaterSmart has been developing an app that shows you how much water you use compared to your neighbors – and it works. We talk about the technology behind modern water smart meters, what it takes to design for behavior change, and how the water industry’s new immersion in big data is changing how we get people to change for the better. Sign up to join the live group "Fitbit for the Planet" calls at katiepatrick.com/fitbit. Follow Katie Patrick Get a copy of How to Save the World on Amazon katiepatrick.com Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn Support the podcast Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible. Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx