The "Two Lenses" Design Thinking Secret to Solving Every Problem Ep13
This understanding lead me to coin the term, the “two lenses” approach to social change. The two lenses approach means, 1) Your problem needs to be understood through the lens of measurement or data. and 2) Your solution needs to be understood through the lens of behavioral psychology. This is the cornerstone of the design work I do. From my book, How to Save the World, page 7. Sign up to join the live group "Fitbit for the Planet" calls at katiepatrick.com/fitbit. Follow Katie Patrick Get a copy of How to Save the World on Amazon katiepatrick.com Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn Support the podcast Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible. Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx