Matt Buder Shapiro, ‘12 Co-Founder and Chief Marketing Officer at MedPilot, Community Development and Applied Economics
In today’s episode, I’m joined by Matt Buder Shapiro, co-founder and Chief Marketing Officer at Medpilot, a 40-person healthcare technology company based in Cleveland, Ohio. Matt shares his career journey from early entrepreneurial aspirations to landing his first advertising internship with no experience, which helped him realize he had a passion for sales and marketing, to founding a technology company focused on easing the burden of billing for healthcare providers, patients, and insurers. We talk about Matt’s interviews at big marketing firms in New York City - some went well, some didn’t. We talk in detail about how his company got initial funding, found their first client and built their first product. We also dive into what marketing activities he leads as CMO that are specific to healthcare to help build awareness and trust for his company. Matt talks about how mentors sought him out, why he thinks that happened, and how it can help you attract mentors in your own career. We also talk about honest signals to look out for to figure out if you are truly passionate about something or if it just sounds cool / is trendy. As a bonus, Matt talks about some of the political campaigns he worked on for familiar faces - Elizabeth Warren, Andrew Cuomo, and Rahm Emanuel. Enjoy!