248. Designing the Future: Rebecca Goesling on Storytelling & CMF Design

In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group.Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of products through CMF design, she offers a behind-the-scenes look at how creativity meets business.We also dive into the founding of The Goesling Group, where Rebecca channels her expertise into helping brands and teams anticipate what’s next and craft meaningful connections with their audiences.This conversation is rich with insights on creativity, leadership, and carving out a career path that doesn’t always follow a straight line.

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Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!