Data Analytics in the World of Television, with Sarah Moore

In this episode, Jason talks to Sarah Moore, Chief Data Intelligence Officer at NOW (formerly NowTV), about audience acquisition and retention in the fast-paced world of television. When it comes to accessing large amounts of data in a fast-paced environment such as television, preparation and scalability is key. Without the right level of sophistication in your data frameworks, there is the potential to miss capturing important data which a business can potentially use to improve.

Om Podcasten

The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.