How UEFA uses insights to develop and govern European football with Sefton Perry

In this episode, Jason talks to Sefton Perry, the Head of the Intelligence Centre at UEFA, about how he and his team use data and insights to develop football, govern the game and run multi-million-pound football competitions. This includes how they make use of strategic intelligence to make sure decisions are taken with evidence in the room, how they’re set up and how they collaborate internally and with European football leagues.

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The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.