The use of customer and digital analytics to sustain business growth at Kingfisher with Sophie Duffy

In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.

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The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.